Health Communication is the study and use of communication strategies to inform and influence decisions and actions to improve health.
While many communication campaigns aim to promote products and services, communicating about health & wellbeing is a challenging task given the highly ethical content and the potential impact on people’s lives.
Oliba supports your organization with effective healthcare communication strategies
Oliba can support your organization (public or private) with written, verbal, and visual communication strategies tailored around your communication goals and effectively targeting specific populations.
We are committed to taking on the responsibility of coordinating and managing all activities regarding the content development, tools, and channels required for effective healthcare communication. Basing our approach on data-driven and evidence-based approaches, we deliver engaging communication campaigns to inform and empower individuals about preserving and improving their health and wellbeing.
We leverage, for instance, Health Marketing; a multidisciplinary area drawing from traditional marketing theories and principles and adding science-based strategies to prevention, health promotion, and health protection. Health Marketing provides a framework of theories, strategies, and techniques that can be used to guide work in research, health, and wellbeing interventions and communication campaigns.
We deploy top-notch expertise to design, implement, and coordinate awareness, dissemination, and amplification activities to inform, educate, and empower individuals and professionals.
We think that post-launch monitoring is also an essential activity where feedback on campaign objectives should be collected to ensure they are technically accurate, locally appropriate, and supportive of messages delivered.
When necessary, Oliba develops and organizes high level meetings of key stakeholders to define a comprehensive perspective of complex issues where different voices and experiences are integrated.